Templates
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Email signature
Even in the age of modern communication tools such as Slack, etc., we still do most of our communication via email. In this case, we need to be consistent and keep it simple.
As Mr. Exupéry said, "Perfection is finally achieved not when there is nothing more to add, but when there is nothing less." Therefore, our email signature contains only the necessary information and that is all.
Main holding template
Internal template
Christmas template
Rules of use
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How to add a signature to Outlook:
- Select the signature and copy the entire signature (Ctrl+A, Ctrl+C).
- Open Outlook and create a new message (Ctrl+N).
- Toolbar - Signatures - Select Signatures
- New - Enter a name (HOPI XY)
- Insert signature template (Ctrl+V) - Edit contact information - Press save button.
Letterhead paper
The letterhead should be consistent in both print and digital formats. Using templates, letterhead can be printed locally on laser or inkjet printers.
Microsoft Word template
PNG image
Rules of use
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International standard paper size:
This standard paper size is commonly used around the world. A4 size is printable in most home printers and has become their standard size for copy paper sheets. The A4 size is 210 × 297 mm.
Business cards
For all HOPI business cards there is a standard size that is used in most cases (90 × 50 mm).
Company presentation
Graphic elements
Presentation (PPT)
Rules of use
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Fonts
Keep the predefined fonts and font colors.
Visual feel
Follow our favorite rule from Monsieur Exupéry: "In nothing is perfection finally achieved when there is nothing to add, but when there is nothing to detract."
Writing Tips and Tricks
Here, in addition to Exupéry's rule, use the KISS rule (Keep It Simple and Stupid).
Rules
We have only one style of main heading. And it's short. Left bold green headline of the appropriate length.
Working with presentations
There must be a higher priority element in the layout. Always.
If you can split the image into two. Do it.
The default text style is black and regular.
There is only one flow. Left to right, top to bottom.
What to avoid
