Imagery is a powerful way to communicate the HOPI brand identity. Our photograph style represents genuine moments and stories, real interactions, and movements. We use natural light whenever possible. For a genuine feeling, please look for shots from the HOPI environment that provide a representation of life at HOPI. We also set up several visual design attributes that help you develop a strong brand identity.
Avoid business cliché, absence in the real world, and inauthentic situations.
Don’t use your first idea, but use it as a gateway to the solution
Feel: genuine stories, natural smiles, real interactions, natural light, portraits of people that are confident, natural, common in the world.
Avoid overly staged photographs, stylized (posed) imagery, inauthentic, uninteresting, business, figures, smart, unrealistic, people in offices, dissociated from context.